Round 7 Breakouts // 2 - 3 p.m.
Become More Effective Reaching Your Donors Using Personas
Your donors of money, goods, and time are all unique individuals. However, your donor base probably can be described by the 80/20 rule – 20% of them provide 80% of your donations. In this session, you will learn how to categorize and personalize your most impactful donors into three to five personas. A persona is a fictional summarization of your active donors, described by demographics, lifestyles, and values. This will allow you to better target your communication to current active donors, and also to reach out to similar people who are not currently donors
Lisa Lindgren, principal, LML Marketing LLC and Funwi Tita, donor & community relations, Central Minnesota Habitat for Humanity
What’s Next: Trendspotting for Nonprofit Storytelling and Design
Fundraising First: Aligning Plans for Growth
Nonprofits on the frontlines of social change don’t often have the luxury of time or resources to be inspired, to be creative, to innovate, let alone effectively run our programs, fundraise, communicate our impact, and manage our staff, board, and volunteers. We rinse and repeat and do our best to keep our heads above water. It’s time to infuse our work with creativity and inspiration. In this session, we’ll create the space for you to flex those creative muscles, to be inspired by trends in graphic design, experiential design, and narrative storytelling that centers empathy, equity, and our shared humanity. We’ll lead you through an audit of your own branding and communications—evaluating what’s tired and what has energy. We’ll share case studies of organizations who got buy in on creative ideas and program innovations that are both mission- and future-forward.
Jamie Millard, executive director, Mónica Nadal, art + talent director, and Jerome Rankine, editorial director, Pollen Midwest
For many organizations, growth is a double-edged sword. On the one hand, expanding means your programs are a success, and impacting more members of your community! On the other hand, expanding means increasing expenses, bigger budgets, and higher overhead, which all-too-often means scrambling to find additional donors. This session will talk about how to approach growth from a fundraising first perspective, ensuring that you have the financial foundation to expand your programming strategically. In this session you will hear real life examples from ANEW BAM, a Twin Cities nonprofit dedicated to the academic success of youth and families that has successfully doubled its impact and its budget in less than five years by proactively fundraising for growth. In addition, we will discuss specific strategies for creating a growth-oriented fundraising plan through thoughtful donor cultivation, community engagement, and a focus on capacity building and general operating support.
Ellen Davis, founder, Future Funding; Kevin Robinson, executive director, ANEW BAM; and Christine Schwitzer, director of development, YouthLink