
This is Awkward, but Your Data is Leaking (In-Person Event)
March 26 @ 9:30 am - 11:30 am
Minnesota Council of Nonprofits
2314 University Avenue West
Saint Paul, MN 55114, Suite 20
Fee: $55 for MCN members / $75 for nonmembers
Register Now!
Like a new car, if you don’t perform regular maintenance on your donor database, pretty soon you have a clunker. Learn about the basic maintenance and processes needed to ensure you have the data needed to make strategic fundraising decisions and best steward your donors. Participants will leave understanding how a strong data commitment can improve your view of who your best supporters are and influence your strategies.
A condensed version of this workshop was offered as a breakout session at the 2024 Fundraising Conference and received rave reviews.
Event Details
The date and time of this in-person event is: March 26, 2025, 9:30 – 11:30 a.m. Central.
Refreshments: Coffee, tea, and a light snack will be provided.
Travel: Driving directions, transit options, and parking instructions are available on MCN’s website.
Accessibility: Visit our Contact Us page for information on MCN’s office space, accessibility details, and additional features.
Doors will open 30 minutes before the event start time.
Masks will be optional at this event.
Speaker Information
Jenny Floria joined Crescent Cove in 2022 as the engagement and communications manager after a decade of frequently volunteering her talents to the organization. Before Crescent Cove was a physical space it was an idea that needed funding and support — Jenny was instrumental in building both of those with a team of passionate volunteers.
Jenny has an embarrassingly large number of years of experience first as an agency partner helping nonprofits raise money via direct mail, then switching to working at nonprofits in fundraising roles. She worked at Gillette Children’s in St. Paul, then at Minneapolis Heart Institute Foundation. She then opened a consulting business for a time, helping small- to mid-sized nonprofits with their fundraising strategy, copywriting, data and audience needs before heeding the call to arrive back at Crescent Cove.