Advocacy 201: Strategic Advocacy
November 24 @ 10:00 am – 11:30 am CST
Virtual Workshop – Live/Online
Fee: $50 for MCN members / $70 for nonmembers*
*PWYC option available; see details below
Policymakers need public input to develop good ideas into good policy, and nonprofits are valued experts in our areas of specialty. Nonprofits of all shapes and sizes must partner with our governmental partners through advocacy and lobbying to cultivate strong, thriving, joyful communities.
Designed to follow the MCN Advocacy Academy’s Advocacy 101: Foundations of Advocacy, this is the perfect opportunity to keep honing your skills and learn about how strategic advocacy can further your organization’s mission and the nonprofit sector as a whole.
You’ll learn about:
- Moving from action to strategy
- Building an advocacy plan
- Mobilizing supporters
- Using stories and communications
- Advocacy campaigns and long-term influence
While this event is designed to follow Advocacy 101: Foundations of Advocacy, more seasoned nonprofit advocates are welcome to register for just Advocacy 201.
This event is part of the Minnesota Council of Nonprofit’s Advocacy Academy, which seeks to support nonprofit advocates and those who want to become nonprofit advocates!
Pay What You Can (PWYC)
We encourage you to pay the registration rate that is meaningful to and possible for you. While earned revenue from our events is a significant portion of our operating budget, supporting the policy and advocacy work we do on behalf of nonprofits, we aim to keep our fees accessible and offer further reduced entry points for those who need them to participate in professional development. Access to critical information about the democratic process is important, which is why MCN is offering a Pay What You Can rate of $29 for this event. If your participation is dependent on the PWYC rate, please register with the promo code below.
- $29 (Code: PWYC29)
You will not be asked to complete an application to prove need. PWYC rates are the scholarship model for this advocacy event.
Event Details
This virtual event will take place on the Zoom platform. Your access link will be emailed to you the day before the event after 12 p.m.
This session will be recorded and shared with registrants following the event.
Captioning is provided automatically through Zoom. For information on requesting CART, ASL, or another accommodation, please visit our Registration Policies page.
To learn more about events, registration, and payment, visit our Event & Registration FAQ page.
Speaker Information

Bethany Snyder, MPP, is an Advocacy Strategist, Enthusiast, Optimist – and the founder of Snyder Strategies, LLC, a boutique consulting firm she formed to share and leverage her deep understanding of the advocacy world with nonprofit and membership-based organizations.
With nearly 25 years of experience in communications, advocacy, and public affairs, Bethany is a seasoned professional and a nonprofit advocacy expert. She has been on all sides of the advocacy desk – as a grassroots advocacy director, a lobbyist, a consultant, a comms director, and a US Senate staffer. She helps turn nonprofit supporters into lifelong advocates- and donors.
Bethany received her Bachelor of Arts in sociology and women’s studies from the University of Iowa and has a Masters in Public Policy from the Humphrey Institute of Public Affairs at the University of Minnesota.
