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Nonprofit Advocacy: How to Tell Your Story Using Values-Based Narratives

August 14 @ 9:30 am - 11:30 am

Two-day Virtual Event – Live/Online

  • August 14: 9:30am – 11:30am
  • August 15: 9:30am – 11:30am

Fee: $135 for MCN members / $175 for nonmembers

Register Now


Strategic communication is a critical component of advocating for public policies that support the communities that nonprofits serve. We’re excited to offer another workshop to strengthen nonprofits’ advocacy muscles by learning how to use a values-based narrative. This communication style can help advance justice and equity-centered policy solutions and amplify the powerful voice that is our nonprofit sector.

In a two-part session, participants will: (1) learn about the power of a values-based narrative to drive individual nonprofits’ legislative policy work as well as equity-centered goals for the sector; and (2) draft an organizational policy narrative that could serve as a “multi-tool” for various audiences and tactics, including for legislators, letters to the editor, social media, donor reports, and newsletters.

For this workshop, please come prepared with an understanding of your organization’s values and mission, and top public policy priorities. You will come away energized, knowing how values-based narratives can guide your organization’s communications, and with materials to use to advance your public policy priorities.


Event Details

This event has two dates: August 14, and August 15. The registration price includes both 2-hour sessions.

This virtual event will take place on the Zoom platform. Your access link will be emailed to you the day before the event after 12 p.m.

This session will be recorded. The recording will be available to registrants for 14 days after the live event.

Captioning is provided automatically through Zoom. For information on requesting CART, ASL, or another accommodation, please visit our Registration Policies page.

To learn more about events, registration, and payment, visit our Event & Registration FAQ page.


Speaker Information

JaNae Bates headshotMinister JaNaé Bates is the communications director for Faith in Minnesota and ISAIAH where she specializes in integrating grassroots faith-based organizing and narrative strategy. With over a decade of academic and professional experience in ministry, social justice, and communications, JaNaé has helped develop and implement “Race Class Narrative” framework in both MN and across the U.S. Her focus in work, life and ministry is about making space for others to experience redemption and justice.


August 14
9:30 am - 11:30 am
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Virtual – Live/Online