This is Awkward, but Your Data is Leaking
May 1 @ 9:30 am – 11:30 am
Virtual/Live – Online
Fee: $55 for MCN members / $75 for nonmembers
Register Now!
Like a new car, if you don’t perform regular maintenance on your donor database, pretty soon you have a clunker. Learn about the basic maintenance and processes needed to ensure you have the data needed to make strategic fundraising decisions and best steward your donors. Participants will leave understanding how a strong data commitment can improve your view of who your best supporters are and influence your strategies.
A condensed version of this workshop was offered as a breakout session at the 2024 Fundraising Conference and received rave reviews.
Event Details
This event was rescheduled from March 26 to May 1, and converted from in-person to virtual.
This virtual event will take place on the Zoom platform. Your access link will be emailed to you the day before the event after 12 p.m.
This session will be recorded. The recording will be available to registrants for 3 months following the live event.
Captioning is provided automatically through Zoom. For information on requesting CART, ASL, or another accommodation, please visit our Registration Policies page.
To learn more about events, registration, and payment, visit our Event & Registration FAQ page.
Speaker Information
Jenny Floria joined Crescent Cove in 2022 as the engagement and communications manager after a decade of frequently volunteering her talents to the organization. Before Crescent Cove was a physical space it was an idea that needed funding and support — Jenny was instrumental in building both of those with a team of passionate volunteers.
Jenny has an embarrassingly large number of years of experience first as an agency partner helping nonprofits raise money via direct mail, then switching to working at nonprofits in fundraising roles. She worked at Gillette Children’s in St. Paul, then at Minneapolis Heart Institute Foundation. She then opened a consulting business for a time, helping small- to mid-sized nonprofits with their fundraising strategy, copywriting, data and audience needs before heeding the call to arrive back at Crescent Cove.