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Campaign Narratives of Abundance: Fundraising Rooted in Purpose, Power, and Possibility
November 13 @ 10:00 am – 12:00 pm CST
Virtual Workshop – Live/Online
Fee: $50 for MCN members / $70 for nonmembers
During times of uncertainty and urgency, it is tempting to fundraise using narratives of scarcity, fear, or desperation. This interactive workshop invites participants to reimagine messaging through a lens of abundance, possibility, and shared purpose. Together, we’ll explore how to shift from transactional to transformational storytelling – crafting narratives that reflect the richness of your community and the vision of your work. Participants will engage in exercises to surface compelling stories of collective resilience and generosity, and practice framing campaign language that inspires trust, alignment and joy in giving.
Learning Objectives:
- Identify and articulate the difference between scarcity-based and abundance-based fundraising narratives—and recognize the emotional and strategic impact of each.
- Apply an abundance mindset to fundraising campaigns, donor communications, and case statements in ways that are authentic, inclusive, and inspiring.
- Build confidence and creativity in developing messages that attract aligned supporters, deepen relationships, and reflect a hopeful, equity-centered vision.
Event Details
This virtual event will take place on the Zoom platform.
Your access link will be emailed to you the day before the event after 12 p.m.
This session will be recorded. The recording will be made available to registrants.
Captioning is provided automatically through Zoom. For information on requesting CART, ASL, or another accommodation, please visit our Registration Policies page.
To learn more about events, registration, and payment, visit our Event & Registration FAQ page.
Speaker Information
Betsy McDermott Altheimer, founder of Table Forte, is a coach, fundraising consultant, writer, visual artist, collaborator and strategic advisor. She thrives on supporting transformational change in individuals and nurturing vital, responsive, healthy organizations, networks and communities. Betsy is certified by the International Coaching Federation as an Associate Certified Coach (ACC) and trained in Executive Coaching at the University of Saint Thomas. She continues to study somatic and embodied leadership with Coaches Rising, Generative Somatics, and the Strozzi Institute. She holds a B.A. in visual art from the University of Wisconsin Eau Claire and studied nonprofit management at Virginia Commonwealth University. Her work combines leadership coaching and organizational strategy to align purpose, build clarity, and momentum. Betsy has raised over $50 Million for racial and economic justice, arts and culture, design, community development, health, environmental, and education organizations. It is her greatest joy to partner with inspiring humans as they do incredible things.
