Pitch Perfect: How to Get Your Message in the Media
May 27 @ 10:00 am – 12:00 pm CDT
Virtual Workshop – Live/Online
Fee: $50 for MCN members / $70 for nonmembers
PWYC $0 and PWYC $29 rates available
Do you have a story to amplify through local media, but don’t know where to start? In this interactive and self-reflective session, working journalists and news managers will share seasoned advice – including essential do’s and don’t’s – of the most effective ways for nonprofit organizations, especially those serving marginalized communities, can successfully share their stories with media outlets across the state.
At the end of this event, you will learn how to better:
- Navigate newsrooms and identify the right contacts for your stories
- Pitch nonprofit stories in ways journalists are more likely to cover
- Avoid common mistakes that limit media coverage or impact
- Clearly communicate community‑centered messages that resonate with the public
Pay What You Can (PWYC)
We encourage you to pay the registration rate that is meaningful to and possible for you. While earned revenue from our events is a significant portion of our operating budget, supporting the policy and advocacy work we do on behalf of nonprofits, we aim to keep our fees accessible, often below market rate, and offer further reduced entry points for those who need them to participate in professional development. Access to critical information about the democratic process is important, which is why MCN is offering Pay What You Can rates of $0 or $29 for this event. If your participation is dependent on a PWYC rate, please register with the promo code that corresponds with your accessible price point below.
- $0 (Code: PWYCZERO)
- $29 (Code: PWYC29)
You will not be asked to complete an application to prove need. PWYC rates are the scholarship model for this advocacy event. The rates are for individuals only.
Event Details
This virtual event will take place on the Zoom platform. Your access link will be emailed to you the day before the event after 12 p.m.
This session will be recorded. The recording will be made available to registrants for 14 days after the live event.
Captioning is provided automatically through Zoom. For information on requesting CART, ASL, or another accommodation, please visit our Registration Policies page.
To learn more about events, registration, and payment, visit our Event & Registration FAQ page.
Speaker Information
Sheree Curry, Co-Presidents of NABJ-MN and Director of Communications at the University of St. Thomas
Sheree Curry is an award-winning journalist with nearly a dozen industry accolades over two decades of experience in print and digital media. A former staff reporter for Fortune and correspondent for The Wall Street Journal, Sheree is the co-president of NABJ-MN and is director of communications at the University of St. Thomas. She also has been published in USA Today, People magazine, CNN, the Washington Post, Entrepreneur, theStreet.com and Advertising Age, among others. She has profiled several Fortune 500 CEOs, celebrities and national leaders. She is sought after as a panelist and moderator for topics related to race and culture.
Robin Washington, Producer-Host for Wisconsin Public Radio and Columnist for the Minnesota Star Tribune
Robin Washington is a producer-host for Wisconsin Public Radio and a columnist for the Minnesota Star Tribune, and previously for the Boston Globe and Boston Herald. Formerly editor-in-chief of the Duluth News Tribune, his work has run in dozens of newspapers, with appearances on ABC, CNN, Fox, MSNBC, BET, NPR, and BBC. His PBS film “You Don’t Have to Ride Jim Crow!” led to the posthumous exoneration of four original Freedom Riders and brought Irene Morgan to national attention as the “Grandmother of the Civil Rights Movement.” Previously the parliamentarian on NABJ’s national board, he currently serves in that role in the Minnesota chapter. A former WGBH Science Fellow, he lives in Duluth and St. Paul.
