Email service providers offer services that simplify email marketing for nonprofits. Many offer several formatting guides and templates, from email newsletters to general email campaigns. They can manage and divide lists of email addresses, as well as control spam and unsubscribers. Most also include analytics software that can track the percentage of subscribers that open emails and click on links in the message.
Providers
As a general rule, subscriptions to email service providers are based on the number of emails sent per month and additional features.
MailChimp offers simple templates and straightforward contact list management. They also have a WYSIWYG (What You See Is What You Get) editor to create customized templates.
Constant Contact is one of the oldest email service providers. Standard packages include email newsletter templates.
iContact allows subscribers to create surveys and archive newsletters at no additional cost.
Vertical Response offers significantly larger online image storage space for email newsletters, and includes online surveys and email archives as a standard feature.
StreamSend reports demographics and integrates with Google Analytics.
Campaign Monitor has a drag-and-drop email builder that allows you to start from a variety of professionally-designed templates and make them your own.